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EVANSTON, Ill. --- Northwestern University is launching the first specialization in one of its existing MOOCs -- massive open online courses -- to enable people in organizations to pursue deeper immersion in a particular subject area that impacts the effectiveness of individuals and for-profit, nonprofit, volunteer and government enterprises around the world.
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Students identify best practices for executing and measuring the wide variety of in-store, near-store and online tactics and put these practices into use through a course-long shopper marketing project for a sponsoring company. Prerequisite: IMC 420. Enrollment Requirements
The marketing major provides students with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms to apply these insights when creating and responding to disruptions in the market place.
IMC Krems' English-language Informatics bachelor degree programme is aimed at people who are interested in technology-related subjects and want to play a creative part in shaping aspects of the...
Jan 01, 2012 · The number of connections of subscribers-businesses has increased slightly, but this may not exceed 0.33 million in the first half of 2010 ANCOM, 2012. 2. Integrated marketing communication The first formal conceptualization of integrated marketing communication (IMC) was introduced in Northwestern University in 1989.